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Certified organic. All natural. Gluten free. Cloud computing?

Aug 05, 2016 by cloud.ca

Advertisers love buzzwords. But nowhere are they more ubiquitous – or misleading – than on food labels, as that industry looks to adopt fast growing market trends for healthy foods.

Just as consumers navigate grocery aisles filled with products making dubious health claims, so too are companies faced with an ever increasing supply of services and products inaccurately branded as “cloud.” It’s a phenomenon known as cloud-washing.